Story Ideas for Press Contacts
There are so many stories to tell about Chipeta Lodge Resort + Spa. Check out these story ideas or put together a story that interests you by talking with our media relations staff.
What Makes Chipeta Lodge Unique
A Boutique Alternative to Big Ski Resorts
Chipeta Lodge offers a quieter mountain retreat within easy reach of Telluride’s world-class skiing and summer festivals. Guests enjoy the beauty of the San Juans without the crowds or large resort atmosphere.
Rooftop Dining with San Juan Mountain Views
White Buffalo Restaurant + Bar features a rooftop terrace offering sweeping sunset views across the Cimarron and San Juan mountain ranges—one of the most scenic dining settings in the region.
A Wellness-Focused Mountain Escape
The on-site spa offers natural treatments and holistic therapies designed to restore travelers after outdoor adventures, from alpine hikes to backcountry skiing.
Historic Cultural Inspiration
The lodge is named after Chipeta, a respected Ute leader and wife of Chief Ouray. Her legacy of diplomacy and leadership during Colorado’s early history inspired the lodge’s name and spirit.
Story Angles
1. The Quiet Alternative to Telluride
While Telluride attracts global visitors, Ridgway offers a more relaxed mountain experience. Chipeta Lodge Resort + Spa provides a peaceful home base just 45 minutes from the ski slopes and festivals.
Angle: “Where to Stay Near Telluride Without the Crowds”
2. Colorado’s Hidden Rooftop Dining Destination
The rooftop deck at White Buffalo Restaurant offers panoramic views of the San Juan Mountains—making it one of the region’s most scenic sunset dining spots.
Angle: “The Best Mountain View Restaurants in Colorado”
3. Ridgway: Colorado’s Underrated Adventure Town
Ridgway sits at the crossroads of hiking, biking, fly fishing, jeep tours, and ice climbing in nearby Ouray. Chipeta Lodge provides an accessible and easy centralized destination for exploring the San Juan Mountains.
Angle: “Why Ridgway Is Colorado’s Next Great Outdoor Destination”
4. Wellness in the San Juan Mountains
Travelers seeking restoration after outdoor adventure can enjoy spa treatments, private hot tubs, and peaceful surroundings at Chipeta Lodge Resort + Spa.
Angle: “Mountain Wellness Retreats in Colorado”
5. Film, History, and the American West
Ridgway, and surrounding Ouray county, served as filming locations for the classic Westerns True Grit (1969), Butch Cassidy and the Sundance Kid (1969), How the West Was Won (1962), and The Hateful Eight (2015), and retains a strong sense of Old West character.
Angle: “Exploring Colorado’s Western Film Heritage”
6. Scenic Road Trip Stops on the San Juan Skyway
Chipeta Lodge is located along the San Juan Skyway Scenic Byway, one of the most spectacular drives in the United States.
Angle: “The Perfect Stop on Colorado’s Million Dollar Highway Road Trip”
7. Dark Sky Designation
Angle: “Celebrate the Night Sky and Soak Under the Stars”
Ideal For
- Travel features
- Adventure travel stories
- Wellness travel coverage
- Mountain destination roundups
- Romantic getaway guides
- Colorado road trip features
Photo Opportunities
Media frequently photograph:
- Rooftop restaurant sunset views
- San Juan Mountain backdrops
- Lodge architecture and courtyard
- Spa and hot tub experiences
- Ridgway and surrounding alpine landscapes
- DARK SKY…
